A couple of posts ago I talked about why I find fashion magazines unsatisfactory. For
the post I bought and read Elle, Harper's Bazaar, and Vogue cover to cover. Focusing so intently on the content and appeal of the magazines gave me an opinion of which, with all of it's flaw's, was the better magazine. This is by no means a comprehensive review of all fashion magazines, but I would consider these to be in the top 10 most read. These are also somewhat (I that is only a somewhat) more focused on fashion that certain other magazines such as cosmopolitan.
Criteria
The things I am looking for in a fashion magazine are mostly the things I criticized in my
previous post. I want the magazine to have first and foremost good content, content that is relevant and fashion oriented. Magazines have a lot of fluff, I am trying to discern which one has the most satisfying reviews and articles that really have a meaning behind them.
The second thing I am looking for tends to be more of a focus when choosing a fashion magazine, image and branding. What I mean by this is the visual appeal and professionalism of the magazine. In an aesthetics focused industry this is particularly important.
If I were to have put together a checklist it would have gone something like this:
-Cover Page Appeal
-Fashion Based Content
-General Content
-Photo Spreads
-Professionalism
-A Sense of Being Established
-Advertisements
Review
the good
What Elle does well is content. I didn't do any technical research, but while I was reading it I got the sense that there was more to read and look, and subsequently less advertisements. I felt like after I read Elle I had actually achieved something, it didn't leave me as empty feeling as the others. The problem with this content is that it isn't fashion based. A lot of the content that I read could be found in magazines other than ones about fashion. I ended up reading movie reviews, book reviews, etc. etc. So although there was stuff there, it wasn't necessarily what I was looking for.
the not-so-good
In addition to not having enough fashion content, Elle also doesn't have the professional feel that I want if I'm going to pay six dollars for a magazine. With all of the content comes the feel that a lot of it wasn't selected carefully enough. Also, generally speaking most fashion magazines of the same kind of curb appeal when it comes to their cover, but to me Elle has always felt a bit sloppier when a look at the front page. Everything seems to be cramped, with too many words. All of this lends to the unprofessional feel of the magazine.
the good
Oh Vogue, THE fashion magazine to end all fashion magazines, the one that can make or break an entire design career. Vogue certainly has the most pomp and ceremony surrounding it, and there are a few things that set it apart from the rest. The first thing that would make me want to pick up Vogue as opposed to any other fashion magazine would have to be the sense of history. Vogue wasn't started yesterday, and throughout the decades it has managed to maintain its elite status. I find that professionalism and a sense of history go hand in hand when it comes to Vogue. There is something very selective feeling about Vogue, Anna Wintour does have certain standards. The one other thing that I love about Vogue, the photo shoots. In no other magazine will you find such beautiful and inspirational photo shoots, which is something blogs can't offer in the same way.
the not-so-good
I can also, however, criticize Vogue for its
fashion photo shoots. Besides being an established powerhouse in the fashion
world, the photo shoots are pretty much all Vogue has to recommend itself
content wise. There are only two photo shoots in the particular edition of
Vogue that I have, and I think that's pretty much typical. Not every magazine
has a Grace Coddington, and I think Vogue would be wise to use their best asset
more frequently. My biggest criticism of Vogue has to be that it's not a fashion
magazine it just pretends to be. What Vogue is actually selling is a lifestyle.
Articles on fashion were pretty much non-existent, the photo shoots are the
only cover up. Vogue is the biggest of the three fashion magazines, and yet has
the least content. I would say that because it is the biggest it seems to also
have the most ads, and the fewest articles, almost none of which relate to
fashion.
Harper’s Bazaar
the good
Harper’s Bazaar seems to have a lot of what Vogue
has when it comes to professionalism and a sense of history. Harper’s Bazaar
hasn’t been able maintain the same sort of presence as Vogue over the years,
but I think it makes it try harder, whereas Vogue seems to rest on its laurels.
To me Harper’s Bazaar has the most appealing front cover just because it has a
simpler, less cluttered look to it. Harper’s Bazaar has the same amount of
content as Elle, yet the professional, elitist feel of Vogue. Harper’s Bazaar
seemed to have the most fashion based content of all three magazines. Harper's Bazaar also isn't as ad ladened feeling as Vogue, or even Elle.
the not-so-good
As much as Harper's Bazaar had the fashion content, it also had a lot of other content that seemed like it was stuck there to fill the pages. Things like horoscopes which don't belong in high end, high fashion magazines.
Conclusion
None of these are up to the standard they should be, none of them quite live up to their name, but least of all Vogue. Vogue was the biggest disappointment because it has the most hype surrounding it. For all of the talk about Vogue being the "fashion Bible", that's really all there is. What makes someone reach for a copy of Vogue today is the same thing that makes someone reach for a bottle of Perrier instead of Club Soda, it's all about the image. What's inside has very little to do with one's estimation of the value.
If I had too read one of these three magazines again I would most likely choose Harper's Bazaar. It is by no means perfect, or even close to perfect, but it take the good of both Vogue and Elle, and puts it into one magazine.
I am a fierce critic of "fashion magazines", not even to mention the world of fashion editor's etc. This review allowed me to understand what makes a good fashion magazine, and to be on the look out for it somewhere in the future.
Do you agree with my analysis? Does Vogue live up to it' name?